Reusable card printed using conventional cardboard with a replaceable insert is good. However, it get passed around. It get soiled. Eventually it too must be discarded (meaning landfill usally). Plus it need to overcome the snob barrier. Receipients may not like the idea of getting a second-hand card or third, or even fourth-hand card.
Well, Envirocard 3 stay with the receipient. Not not only that. The memory stay with the receipient too.
What we propose for Envirocard 3 is a greeting card that transform into something else at the end of its life as a greeting card. In fact, it would be justifiable to refer to Envirocard 3 as the Transformercard.
It work this way. Let's take a piece of textile the size of a handkerchief. Let's print our greeting card design and greeting messages on it. Let's add a stiffener and process it into shape and consistency of a standard conventional greeting card. The stiffener may just consist of starch. Boil tapioca flour in water. Saturate the textile with the starch, predry it, then fold it into the shape of a conventional greeting card and iron it flat with a hot iron. Now the sender may even write the name of his receipient on the textile with a permanent marker, and sign it with the same marker.
The receipient receive the card. He proudly display it on his mantel. He gets fed up with it. But the big difference is, that card do not end up in the dustbin. (Would you like your name to be thrown into a dustbin?) He put Transformercard into a washing machine. Washing machine cyckle finished and presto - out come a handkerchief. He dries and iron it. It goes into his pocket. He sneezes. Some goo come out his nostrils. He reachs into his pocket. What would he see. He see the name of the sender! Ah! Sweet memories!
Isn't that a great environmentally friendly greeting card? No landfill, no treatment chemicals (for paper recycling), no secondary pollution (ink), no great demand on the power generation company for electrical energy, and therefore no contribution to the green house gas emission! And a bonus. A constant reminder of the sender each time the handerchief is used!
Well, it need not always be a handkerchief. How about a dish or car washing cloth? Wonder what the sender emotions may be to know that his name is contributing towards the polishiing of a bright shinny Mustang.
Or keep a collections of the transformercard. Then turn the collection into a quilt.
We have tried making greeting cards this way and it works. Only problem is, with conventional fabric, the edges of the fabric frays. On the other hand, if one use nonwoven fabric, this problem of fraying at the edges would not arise.
I hope manufacturers of handkerchiefs read this post. Make ready to make Envirocard3 handkerchiefs to sell. Get environmental NGO's to help promote it. Make nice profits in the process and contribute towards helping our one and only spaceship Earth.